Independence Day: India Essay

Good Morning! Respected chief guest our principal, teachers and my dear friends we have assembled here to celebrate the 65th anniversary of our Independence Day. As a citizen of India, I am so proud to talk to you about, my mother land. On the night of August 14, 1947, Pundit Jawaharlal Nehru rose to make a maiden speech in New Delhi, â€Å"When the world sleeps, India will wake to life and freedom.† And now, this day 15th August of every year is a golden day engraved in the history of the world. We got freedom on this date and it is a day worth a celebration.. On this day our first thoughts go to the architect of this freedom, the Father of our Nation, Mahatma Gandhi. It was he who emphasized the need to observe human values in conducting the affairs of the country. He taught us Ahimsa and Non-violence We shall never allow that torch of his values to be blown out, however high the wind or stormy the tempest. Our next thoughts must be of the unknown volunteers and soldiers of freedom who, without praise or reward, have served India even unto death. We regard these martyrs who laid their precious lives for our sake.. And now 65 years later, we stand here today, and so much has changed. India is the largest democratic country in the world. But are we very successful in using our freedom in the right manner? If so, why are there so many bomb blasts, bribery cases, corruption charges? We have strayed from the Gandhian philosophy and his path of development. Well my dear friends, what can a student do at this juncture? Should we go and catch the terrorists? Should we fight against the corrupted politicians? No, we are not expected to do all these things. We will have our own day. Before that, let us do our duty of preparing ourselves to be well-educated citizens of tomorrow. Let us do our duty sincerely and study hard to achieve a goal.. Let us get rid of illiteracy and take India to a bright future. We are citizens of a great country on the verge of bold advance, and we have to live up to that high standard. On 15 august 1947, new hope came into being, a vision long cherished materialized. May the star never set and that hope never be betrayed! Jai Hind !

Strip Malls: Causes of Failure and Success

DNSI 375 DESIGN THEORY AND RESEARCH Introduction and Literature Review You have a great start on the literature review. I would spend a little bit more time on the introduction and conclusion. The introduction should be more persuasive and can be referenced (see my comments below). 17/20 Strip Malls: Causes of Failure and Success Introduction With the economic downturn, businesses are suffering greatly and closing rapidly; because of this it is important to figure out ways to reduce these closings and help companies prosper. One business type that has seen drastic closings is the strip mall.While research suggests that location, facade design, greenery, anchor stores, store offerings and other attractions pull in much more foot traffic than malls who are missing these features (source), strip mall abandonment is still a huge problem in the United States. We have to wonder why so much new strip mall construction is occurring without the implementation of these features, or if they are why are they still failing? The purpose of this research study is to determine how facade design, location, and store offerings in strip malls affect customer shopping behaviors.This study is important to determine how society as a whole can become more sustainable by keeping new construction down and reviving failed strip malls and making them a success. Literature Review Location and Attraction to Strip Malls **(Anchor store information can be added here as an attraction) When it comes to strip malls, location is a key factor in determining where someone chooses to shop, and often distance alone is not enough to determine the success of a strip mall. Though location plays a key role in terms of proximity to its customers, e. . , nearness to main roads, travel time, and population congestion, customer psychology plays a key role in determining whether the trip is â€Å"worth it† (Rajagpal, 2009). The distance a customer is willing to travel is determined by several factors of the shopping experience: customer loyalty, ergonomics, expected/post-buying satisfaction, and multichannel retail strategies (Rajagpal 2009). Customer loyalty is built primarily through a store’s overall business model, and is expressed in strip malls by those individual stores upholding those values.If a customer finds the goods and services provided to be what they expected, they will continue to shop at that store with distance and location being a minimal factor. The ergonomics of a store refers to one’s ability to move around; a store with pleasing ergonomics will enhance the customer’s experience and encourage them to return. Expected/post-buying satisfaction refers to the discrepancies between a person’s perceived experience when shopping before they go into the store and the actual experience as they leave.Expected satisfaction can be a strong motivator for someone to visit a certain strip: if they’ve heard the way their friends ranted a nd raved about the experience, they will be more likely to visit, but if their post-buying satisfaction is not what is expected, they may not return. A multichannel retail strategy is the way that a store, or strip mall, chooses to route a customer to make the most of their spending habits. In individual stores this may mean strategically placing â€Å"impulse buys† along a customer’s path of travel (Rajagpal 2009).When applied to the strip, it refers to the way the architect has chosen to route the shopper through the center. Of the four factors listed, this is easily the biggest design factor determining the distance customers are willing to travel because it affects the overall experience that the customer will have. For example, a strip in a square or â€Å"L† shape encourages people to walk along the length of the strip, backtracking to stores they saw before, where a simple line offers fewer options and ends abruptly.Customers are naturally attracted to st rips that they have easy access to, but their social environments determine the ease of access. The early development of strip malls came about in the 19th century with the idea of a main street as a shopping destination; along main street shops were placed within walking distance of each other. However, this model has not changed or adapted very well over time and while this design is poor in suburban strip malls, where the linear progression takes you in a single direction rather than encouraging a casual hopper to explore, it is detrimental in urban areas where the original strips existed. For example, the Los Angeles urban strips are close to and have easy access to a potential shopping base, but the social environment discourages shopping. As the city expanded, the area around these strips became home to low-income housing, and the public areas were quickly taken over. The population of the area that was surveyed showed a strong desire to use the space, but noted such hazards a s gang activity and a distinct lack of comfort for pedestrians (Loukaiton-Staris, 1997).Largely the people in Loukaiton-Staris’s study wanted a place that was pedestrian friendly, incorporating things such as seating and greenery, in addition to larger walkways and space for foot traffic. Pedestrian-friendly strips serve as a major attraction to customers, and the design of these heavily influence consumers in their shopping choice. Referring to a strip as â€Å"pedestrian-friendly† typically referes to (Loukaiton-Staris, 1997): * Allowances for adequate foot traffic * Allowances for seating Greenery and other visual attractions Strips that incorporate these things, particularly greenery are given a better chance of financial survival with the attraction of more customers and businesses; strips with greater greenery were able to charge higher rent, and shoppers indicated that they would be willing to pay more at these more attractive strip malls (Wolf, 2009). From the customer’s standpoint, greenery poses more interest in a pedestrian area rather than a strip mall dominated by the parking lot due to wayfinding (Wolf, 2009).A shopper who’s allowed to take their time and wander through a strip is allowed a certain amount of interaction with their surroundings whereas a strip without this aspect can find itself hindered by greenery obscuring the signs. In addition, the amount of greenery affects the amount of time a person is willing to spend in a strip mall, as is indicated on the chart below taken from â€Å"Strip Malls, City Trees, and Community Values,† where people were shown pictures and asked to predict their behavior based on the strip malls shown. Location is and store choice is a complex marketing decision; however, the istance a customer is willing to travel to the strip is influences in no small part by its design. This is a factor of ergonomics, multichannel research strategies, pedestrian-friendly travel and greene ry. All of these contribute to the attractiveness of the strip mall and so its success. **(Discuss greenery research to follow into – Exterior Facade)** Exterior Facade The exterior facade of a store is another very important aspect of a strip mall’s attractiveness and is important to consider when determining what influences consumer’s behaviors.The facade of a store is the first thing a customer see’s and generates the first impression of the store (Yuksel, 2009). First impressions are as important to the experience as the store’s reputation to the success or failure of a store. A survey conducted by Retail Consumer Experience reveal some of the views that consumers have on building facades. In the survey it was found that 96% of people consider the businesses appearance somewhat or extremely important (Retail Consumer Experience, 2011).In addition, it was also found that 52% of people decided not to enter a store because it looked dirty from the outside and 11% because it looked outdated or old from the outside (Retail Consumer Experience, 2011). It is also found that color of the facade can determine the consumer’s experience. When examining if colors have an effect on behaviors it was found that even though the crowd level was the same, customers perceived that the blue exterior building had less crowding than the orange exterior building (Yuksel, 2009).While the colors of individual facades is often a matter of the store’s personal brand, the color of the building could potentially have an effect on consumer behavior. Although some research has been done on facade design we need to get a better understanding of how much it affects the consumers experience and what about the exterior facade is pleasing or unpleasing. Community Engagement *(It might be nice to go into detail about what went wrong with the public housing incident to help show exactly why lack of community engagement is an issue)Instead of add ing density to existing environments, contemporary cities have a decentralized pattern of growth (Rowe, 1991). Most new growth occurs in the next layer of undeveloped land outside of the existing suburbs. Because of this continuous development, there are more and more paved areas like highways and parking lots and less and less untouched countryside. Suburban sprawl leads to all kinds of unintended environmental consequences, mostly related to the lack of â€Å"walkability†. Life in sprawl developments demands up to three times as much driving as in high-density urban areas (Surface, 2000).This means that there is more air pollution in sprawl areas. Pollutants in the air, including nitrates and sulphates emitted from road traffic, construction, and industry, is linked to health problems such as stroke, cognitive decline, and heart attack (Devi, 2012). Road runoff of automobile oils and battery metals and road salt contribute to water pollution and may affect public health (Su rface, 2000). Shopping centers in suburban areas are not as conducive to pedestrians as they are to automobiles, which means that for pedestrians there is little sense of safety when walking to and from different stores.In addition, when stores go out of business and buildings are abandoned, they become a hotspot for squatters and vandals, bringing crime into the community. A study conducted by John Dimitriou (2001), states that the quality of place in American suburbs inhibits peoples’ ability to have a sense of ownership and connection to the place they live because the physical design of the environment has â€Å"repellant and disengaging characteristics† (Dimitriou, 2001, p. 7). The â€Å"confused organization and ugliness† of the built environment pushes people away and makes them feel like outsiders in their own towns (Dimitriou, 2001, p. 6). This results in a sense of isolation and lack of community engagement. Suburban settlement is driven by a popular d esire to live on the countryside to satisfy a person’s affinity for natural open spaces, fresh air, and lower populations. But people also want to have access to the culture and opportunity provided by a city. The suburban ideal is to have the best of both worlds by unifying town and country (Dimitriou, 2001, p. 10). However, as more and more people move to the suburbs, the country-living characteristics fade and the area becomes more like a city in terms of services and social problems.This leads to a continuous outward spread of housing developments in search of natural open spaces. The housing developments are followed by shopping centers dispersed throughout the area. These shopping centers are characterized by sprawling parking lots and bland, repetitive architecture. The utilitarian design of strip malls does not encourage people in the community to cultivate a sense of connection or engagement with the shopping center. The dispersed locations of the buildings are disor ienting, and foster a dependence on automobiles. Why would anyone want to feel connected to something confusing and ugly?Good design can enhance a person’s sense of belonging to a community by creating a place that they are proud to be associated with. Dimitriou suggests that if new development is focused on existing suburban centers we can improve the quality of place and reduce dependence on private automobiles. This study focuses on densification of suburban commercial centers. Dimitriou proposes broad planning solutions so that whole communities served by a particular strip center could potentially be unified through their attachment to a place. A great way to foster attachment to a place is by enhancing its sense of history.This can be accomplished by adding to the existing built environment, rather than demolishing structures, to preserve remnants of old buildings that give clues to the former life of a place (Dimitriou, 2001, p. 27). He also proposes to reorganize stri p malls to include more pedestrian friendly elements and public spaces. For example, he suggests forming continuities and connections between specific places to give the area more unity and accessibility and establishing focal points in the form of public spaces or specific buildings to organize navigation (Dimitriou, 2001, p. 27). (Along with attractions: I found a study on how actual attractions, movie theaters, restaurants, roller coasters, etc. Also bring in more foot traffic helping out store sales) LET’S TALK ABOUT PARKING. The most common argument in opposition to a more â€Å"downtown – like† pedestrian friendly atmosphere is the relative lack of parking. Parking lots are also what make strip malls so unengaging and ugly. People complain about parking a couple of blocks away from a downtown store but will walk across a huge parking lot (not to mention the size of the mall) to get to their desired destination in the mall.Conclusion Our research will focus on four specific areas related to strip mall design: facade design, greenery, pedestrian-friendliness, and entertainment attractions such as movie theaters, restaurants, and public gathering spaces. We will look at how each of these factors affects the success of strip malls. Our goal is to come up with design solutions that will help existing strip malls attract and retain customers. These solutions will aim at improving upon the existing built environment instead of demolishing structures and building new ones.This â€Å"suburban renewal† concept is more environmentally friendly and will hopefully engender a sense of history, community and pride in suburban shopping centers. **We also need to add pictures and/or graphs from previous studies REFERENCES Rowe, P. (1991). Making a middle landscape. Cambridge, Massachusetts: The MIT Press. Surface Transportation Policy Project (2000). Mean streets 2000: Pedestrian, health, and federal transportation spending. Washington, DC: Au thor. Devi, S. (2012). New studies cast dark cloud over air pollution. The Lancet 379. 9817 697. : The Lancet. Web. 29 Feb. 2012. . Dimitriou, George John. Suburban Revisions: Redesigning Suburban Strip Malls. 2001. Print. Roajagopal. (2011). Determinants of shopping behavior of urban consumers. Journal of International Consumer Marketing, 23 (2), 83-104. Loukaitou-Sidiris, A. (1997). Inner-City commercial strips: Evolutioin, decay: retrofit? Town Planning Review, 68 (1), 1-29. Wolf, K. (2009). Strip malls, city trees, and community values. Aboriculture and Urban Forestry, 35 (1): 33-40. Irwin, Elana. â€Å"Study Shows Urban Sprawl Continues To Gobble Up Land. OSU Research News Index Page. Ohio State University, 17 Dec. 2007. Web. 12 Apr. 2012. . * * Alternate Introduction * Suburban sprawl has long since taken over much of America’s scenic countryside and continues to spread further and further from center cities. More people have jobs in suburban areas, or are telecommutin g, and no longer have the need or desire to live close to the major cities (Irwin, 2007). People are also being drawn further away from cities by natural amenities in rural areas such as lakes, oceans, forests or mountains (Irwin, 2007).This desire to be closer to nature, however, does not supersede the desire to have easy access to man-made amenities such as restaurants, movie theaters, and shopping centers. The commercial sprawl that follows the residential sprawl often comes in the form of blandly designed strip malls with massive desert-like parking lots. Aside from the store selection, there is nothing to attract customers and encourage them to spend more time in the shopping center. When stores go out of business or move to a more attractive location, the strip malls often remain vacant and become not only eyesores but burdens on the community.Although strip mall abandonment is a known problem in the United States, more strip malls are being constructed all the time and the cy cle continues repeating itself. This study seeks to discover how suburban society can become more sustainable by keeping new construction down and reviving failed strip malls and making them a success. Research suggests that location, facade design, greenery, anchor stores, store offerings and other attractions are all factors that draw in customers. The purpose of this research study is to determine how these factors affect customer shopping behavior. *

“August Houseplant”: A Commentary Essay

‘August Houseplant’ details the encounter of a beautiful and wild philodendron by the protagonist in his backyard. Astounded by the plant’s beauty and wilderness, the protagonist establishes an emotional connection with the plant and contemplates bringing it into his home to protect it from the autumn cold. The narrative perspective and concrete language of the August Houseplant serves to present his themes as experiences associated with society, resulting in highly original and symbolic body of work charged with semantic associations that must be intuitively comprehended by the reader. The first aspect a reader notices about â€Å"August Houseplant† is its irregular structure. August Houseplant is a ‘concrete poem’, in which its poetic structure is used to represent the structural pattern of a philodendron plant. To achieve this irregular structure Levertov generously uses enjambment and caesuras. The purpose of a scattered structure could also be argued to be a rebellion against the neat structure of a regular poem, thus making irregularity an equivalent to the plant’s wilderness. Through the poet’s diction, use of stylistic devices such as personification, enjambment, structure, and the use of vivid sensory imagery, the poet beautifully depicts the wilderness of the philodendron plant and suggests that the intention of forcefully domesticating the wild would only prove to be naà ¯Ã‚ ¿Ã‚ ½ve and futile, (even if the intention were good), as it is unnatural to displace the wild of its natural environment. We are first exposed to the plant’s beauty and wilderness in the opening stanza in which the author anxiously questions what may be lurking in his backyard, â€Å"Is there someone, an intruder, in my backyard?† We later realize that the intruder is a wild philodendron plant, and this immediate image brings an aura of â€Å"wilderness†; of something that is â€Å"untamed†, uncultivated, undisciplined and uncontrollable: it summers on the deck, touches the floor, feels the chair and explores new ground, as if it were a wild animal craving for more space to reside in. The wilderness of the plant is a sharp contrast to the impression of the protagonist’s backyard in which the plant enters. The protagonist’s backyard is a private and domesticated sanctuary, complete with a â€Å"deck, a floor, a chair†-all elements pointing to cultivation and civilization, and immediately we sense that the plant has been displaced out of its natural habitat. We are also drawn by the sheer size of the plant; as the first part of the plant that is seen by the protagonist is its leaves, (â€Å"Ah! It’s you, dear leaves†). With this, Levertov has now established the main features of the plant, that it is wild, displaced and large, which leads us to empathize with it when the protagonist contemplates bringing it in for the winter-The fact that the narrator wants to believe that the mouse has actually become his pet, and wants to imagine that it no longer fears him, says more about the narrator than the mouse. He wants the mouse to trust him, and to feel like he is a care-taking figure to it, when perhaps he realizes that it can not perceive him as such. The narrator states: â€Å"And when you’re maneuvered in, how small the room will become; how can I set you where your green questions won’t lean over human shoulders†¦to enquire, mutely patient, about the walls?† In other words, â€Å"Is my plant more comfortable with me now than before?† Here Levertov suggests that the plant might accept captivity, but it is not certain. When the mouse disappears, the narrator is troubled because he feels protective of the mouse, fears for its safety from hawks, owls, snakes and cats. He sees these threats as negative influences, which demonstrates his naivetà ¯Ã‚ ¿Ã‚ ½ and simplicity, for the fear of them teaches the mouse how to survive. The â€Å"hawks† are an essential part of life; even humans cannot live without the existence of threats. Throughout the poem the protagonist has a tone of awe and anxiety. He is fascinated at the sight of the beautiful plant: (â€Å"Ah! It’s you, dear leaves,† / â€Å"As if you knew fall is coming, you seem to desire everything that surrounds you, all of air, all of light, all of shade.†) and his thought of bringing the plant in also suggests to the fact that he is fascinated by its beauty. This fascination for the plant establishes an emotional attachment of the protagonist for the plant; he begins to worry what will become of the plant when it gets cold. â€Å"How am I going to carry you in, when it gets cold?† This tone of anxiety is parallel to the tone a protective parent would feel for his child, which ironically, we reject entirely: Levertov has established that the plant is wild, large and already displaced out of its home when in the protagonist’s backyard, yet if the protagonist brings the plant into his home, it is perhaps more likely to be because of his fascination for it, instead of his wanting to protect it; domesticating something that is born wild would do more harm than good to it. Moreover, we realize that the protagonist is aware that the plant is wild and would not adapt to his small home, he states, â€Å"It’s those long, ever-longer, reaching arms that don’t fit through the door† This protection is both forceful and naive-the plant is wild and won’t â€Å"fit through the door†, thus the protagonist’s intention of domesticating the plant is a naive The plant is personified; The plant is personified, By allowing the philodendron to plant to have such This personification not only establishes a feeling a wilderness of the plant but also establishes the persona’s emotional attachment to the plant. Finding the plant so beautiful, the protagonist deliberates how he can bring the plant indoors, fearing that it will be cold once autumn arrives (-cold: â€Å"How am I going to carry you in, when it gets cold?†). September 19, 2008 Angelica Tong, 12BJ â€Å"August Houseplant† (Levertov) from A Door in the Hive (1989) English A1 HL (CYeo)

Organization Behavior Essay Example | Topics and Well Written Essays - 500 words

Organization Behavior - Essay Example He did not inquire on how much raise he would receive when he was told about the promotion. Being in the company, Michael achieves his goal as an employee and as a person. Michael had a slight setback when he found out that there were a couple of managers, who came in the company later than him, were receiving higher salaries. The only consolation that he was thinking after reading the memo was that he was the one given the largest amount of increase. It seemed that even if he was giving all his best, he was still given the least amount of salary among the employees with the same status as his. There was a point that he wanted to quit his job and look for another that will give him a more competitive salary than what he was receiving. He was faced with the dilemma though that if he does look for another job, he would be starting his career all over again. He also thought of the negative effects the company will have when he does leave it for another. The company might loose bills and clients. He might destroy the company that he helped to build with his goals and visions. One of the reasons why salaries are kept confidential by the company amongst their employees is that it may cause envy and intrigues. It will turn a quiet and productive place into a disruptive one. When Michael and Dave Burton found out about the discrepancies on their salaries, besides the obvious jealousness that they felt, they wanted to leave the company. This is disregarding the fact how the company have helped them and built them to be the employees that they are right now. If ever Michael won’t quit his job, the information that he knew would have positive and negative consequences on him. He can make this information as a motivator for him to strive more. It is not for his boss to see that he would need another promotion but yet letting his superiors see that he also deserves a better compensation just like the other managers. On the other hand, he may get discouraged and become

Project Management Assignment Example | Topics and Well Written Essays - 6000 words

Project Management - Assignment Example product developed through the project will provide the necessary support in line with the quality standards set within the jurisdiction that the company operates. The compatibility of the system to Microsoft and Apple provides a platform of operations for the product that embraces technologies by Microsoft and Apple to result into a positive product for the market. These provide the background to project management. All these levels require commitment of resources, which need management and control hence the need for project management. Project management bases on various backgrounds based on the needs of the project developers and company that the project is to serve. Project management relies on three basic principles also considered objectives. These include the objectives of the project, the constraints and the lifecycle under which the project is operational. These guide project managers in planning, scheduling, control and execution of the project. The use of two major techniques hat is the project evaluation technique applicable in review too and the critical path method all depending on the aspects of objectivity, constraint sand lifecycle. As HP aims at delving into the project, the need to consider the objectives of the project, the constraints to expect and the project lifecycle proves vital. A clear definition of project objectives and goals at the beginning of the project provides the project managers with the necessary direction through which the project proceeds. The objectives of the HP project are to develop a tablet whose programs prove compatible with Microsoft and Apple systems to serve elementary school students in various purposes. The objectives draw the line and set the pace under which the project operates. The success of the project depends on the understanding of the project objectives by all members handing the project to ease understanding and execution. Each person needs to understand his or her role in the project development

Db Essay Example | Topics and Well Written Essays - 500 words

Db - Essay Example The performance of an employee is essential to the profitability of a corporation. This is the reason why every company should develop an appraisal system that will recognize an employee’s contribution to the company. The first step in designing an appraisal system is to set the objectives of the system. The criteria and metrics for evaluating successful performance must be determined. The appraisers or reviewers and participants should also be chosen. The appraisal does not end in the measurement of the employees’ performance but there should also be a feedback mechanism so that a reward system can also be properly put in place. There are several techniques of appraising performance of employees. One technique is to use a numerical or scalar rating system. The managers are asked to score an individual against a number of objectives/attributes. Other companies do not only ask the managers to rate the employees but they also ask their co-workers and customers to rate the employee. Sometimes the employee is asked to rate himself too (Admin, 2010). Another common method of appraisal is the Management By Objectives (MBO) which is the process wherein managers and employees set objectives for the employee then periodically evaluate the performance of the employee and reward him according to the results.

How does the concept of Citizenship contribute to our understanding of Essay

How does the concept of Citizenship contribute to our understanding of the experience of minority ethnic groups - Essay Example Legal British citizenship for the minorities has been changing concept recently with more regularities and demands. The citizenship requirement is not spread in an uniform way amongst the minorities; instead, the blacks seem to be having an upper hand here. "The rates of British Citizenship found across different groups contain a high degree of variance, with black Africans exhibiting the highest level of non-British citizenship in 1977," (Evans, 1999, p.105). Blacks who have migrated into Britain since the days of slavery and increased their numbers in recent decades, have become better naturalised citizens than other minorities. Complete naturalisation and acceptance of British way of life, while retaining some of their own traditional values, depends on many criteria. The main factor that should be considered here is the period of migration and the length of stay here. "These factors are the period of migration, the economic conditions of migration, the citizenship regime of the host state, and the ways in which the political cultures imported by immigrants from their original countries have combined with native political cultures," (Pennin... This means, an individual's mindset about Britain and its citizenship mainly depends upon the treatment he received from the British people after migrating here, the stereotyped models the individual has maintained in his mind and also the prejudiced or unprejudiced attitude he had developed over the years, either aided by the local population, or totally unaided. Victorians thought that the minorities were uncivilised people from far off colonies, and unfortunately they showed it in their attitude. This does not mean that there were no kind people in Victorian days. If the minorities had come into contact with well-balanced thinkers, there are instances of positive outlook where the person became happy under a helpful employer or a friend. The mass migration was from India, Pakistan, Bangladesh and West Indies. The settlements were localised and some clusters emerged in London, Liverpool, Cardiff, in the early 1800s and in those days, they were all referred to as black communities. They lived a poor life, as any other immigrants of any country and tried hard to eke out a living. "A pattern of black minority ethnic settlement characterised by residential concentration, segregation and deprivation is now well-established in Britain.the day-to-day experience of most people living in Britain at that time was a white one," (Pacione, 2002, p.216). Eventually their living conditions, with their own hard work and government help, improved and along with it, improved the attitude of the British, who came to recognise the good qualities of their minorities. In any country, it is quite natural, to have wrong opinion, dislike, suspicion about the new people who look

Subiaco Centro Project Term Paper Example | Topics and Well Written Essays - 3000 words

Subiaco Centro Project - Term Paper Example There are non-transportation objectives and they include provision of affordable and desirable housing choices, support revitalization or economic development, enhance quality of life and the sense of community, minimize infrastructure costs, shift the development from the sensitive areas, and reduce sprawl. The motivating factor for most of the stakeholders and in some cases the transit agencies is the financial return associated with TODs. For example, rents are a major supply of non-farebox revenue that is accrued from the development of system-owned land that is adjacent to the transit stations . Research conducted indicates that the number of the no-car households in regions where public transport is reducing and the high earning households who have cars is increasing. The trend undermines the same findings by Affleck and Haslam Mackenzie. They were able to find out that the TODs attracted the affluent population cohort and squeezed out the people who depended on the public transport and those who would benefit from living closer to the transit oriented development . Theories Relative to Subiaco TOD The success of Subiaco Centro Transit Oriented Development (TOD) is a factor of the the underlying TOD principles on which it was based. The structure of the project was modeled along a wide range of these principles among them the principle of Diversity of Use. This principle generally means that the program makes use of market synergy of balancing functions so that more people are attracted and retained within the structure of the TOD.... For example, rents are a major supply of non-farebox revenue that is accrued from the development of system-owned land that is adjacent to the transit stations4. Research conducted indicates that the number of the no-car households in regions where public transport is reducing and the high earning households who have cars is increasing. The trend undermines the same findings by Affleck and Haslam Mackenzie. They were able to find out that the TODs attracted the affluent population cohort and squeezed out the people who depended on the public transport and those who would benefit from living closer to the transit oriented development5. Theories Relative to Subiaco TOD The success of Subiaco Centro Transit Oriented Development (TOD) is a factor of the the underlying TOD principles on which it was based. The structure of the project was modeled along a wide range of these principles among them the principle of Diversity of Use. This principle generally means that the program makes use o f market synergy of balancing functions so that more people are attracted and retained within the structure of the TOD. In the Subiaco case, the implementers condensed a multiplicity of services from a wide range of sectors for the purposes of efficiency and harmony. Partnerships were created to enable the active participation of the public and the policy implementers to ease the disconnection that had existed before. The second principle on which this project was created was one of compactness. This principle as understood within the context of TOD basically means that the structure of the place is made in a walkable design. This means that the physical structure must be tight and precise to

Hypnosis A personlised induction to hynosis will always be more Essay

Hypnosis A personlised induction to hynosis will always be more effective. ''Discuss'' - Essay Example Emotion should never be avoided because it will work on the individual's sub-conscience. The commands should be stressed and emotionally underlined and according to therapists, slight overacting works very well. Conceptual negatives are comprised with words like no, not, never, which are, traditionally not used it hypnosis scripts, can be used in personalised scripts in a very suggestive and forceful way, without conveying a negative meaning. "There is no need for you hesitate; you will find the entire experience exhilarating!" Four sense test increases the power of the suggestion by lengthening it. This only means decorating the expectations of the hypnotised person, by glorifying it. By creating a sensational visualisation, with powerful and persuasive approach the theorist can improve the impact tremendously. According to recent researches, hypnosis has the power to change the functioning of the brain, by using functional brain imaging, according to John Gruzlier. (http://www.newscientist.com/article/dn6385-hypnosis-really-changes-your-mind.html ) It has always been known that mind works differently while in hypnotised state and this proves the compliance theory wrong.

Buyers Behaviour Virgin Atlantic Essay Example for Free

Buyers Behaviour Virgin Atlantic Essay Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: Youll be the face of the airline. As such, your grooming should always be immaculate even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: Your airlines either got it or it hasnt. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

The Smart Metal Detector

The Smart Metal Detector This project is the combination of hardware and software product. With the aid of the micro-controller, this metal detector can have more useful function. This system consists of 3 main parts of hardware: The construction of smart metal detector required the gathering of information/ knowledge/ concepts of obstacle sensor, LCD Display, H-Bridge DC motor driver, PIC micro-controller, metal detector technology and so on. Besides that, some knowledge in software part: PIC Assembly language and other useful software: MPLAB, Protel XP, and multisim are also needed. Nowadays, Metal detectors have become a very common staple in todays society and widely used in human live in a range of usage from leisure to work and also safety purpose. For Safety purpose, Metal detector that used in airport to ensure that there is no dangerous weapon such as knives, guns or any metal objects that could be used as weapons has been brought along by terrorist into the airplane. In technical area, people used metal detector to search for the underground pipe or cable before digging in walls and floors. Besides that, many people enjoy in discovering hidden treasure or valuable metal like gold and silver by using metal detector. Metal detector products are available in market. It has many types of metal detectors are sold which used in different area. However, many of them have the following disadvantages: Expensive The prices of metal detectors are very expensive. Although the more expensive metal detector has higher performance and functionality, usually we dont need so much of the function. The extra function that we dont need will be wasted. So the prices of metal detector products that sold in market wouldnt be afford by everyone. Manually controlled metal detector Many of the metal detectors are manually controlled by human where users are required to handle it and walk around to detect the underground metal. This is very exhausted and tired work. Based on these two disadvantages, users need a low cost and have basic function of mobility metal detector. The smart metal detector is a device that used to detect metallic material such as coins, gold and other metal items. It can move and change the direction of movement in certain situation to scan the underground metal. It will take a U turn when it reached the desired distance which already set inside the microcontroller and continue move in another track. It will avoid the obstacle with the help of sensor. When it detects a metal, it will beep on alarm to indicate user. 2.0 Statement of Aims Below are the aims that targeted to achieve in the Smart metal detector project: Automatic movement: In this section, the concept of relationship between H-Bridge driver and DC motors are applied into the project. The H-Bridge driver is a circuit that used to control the direction of DC motors with the help of micro-controller. Obstacle avoidance: When the device has detected an obstacle blocking in front of the metal detector, it will avoid the obstacle automatically by changing its movement direction to prevent collision happened. Micro-controller application: A micro-controller is used to become the main brain of the mobile metal detector. The main purpose of the micro-controller is used to give instruction to control all the function of the metal detection. Alarm beep when detect metal: When the metal detector has been detected underground metal, the buzzer will beep on to inform users that some metal elements have been detected. LCD display indication: All the status and message from the metal detector are indicating in the LCD display. For example, the message of Metal Found will be shown in LCD when the metal detector has been detected metal element. 3.0 Objective The main objective of this project is to develop a Smart Metal Detector into more automation area. With the automation of metal detector, this concept will be contributed to the real life application. The sub-objectives of this project will be elaborate below: To apply the electric and electronic knowledge that I have learned into the real application field. To provide a low cost metal detector for general metal detection purpose. To learn the skill of writing software in PIC Assembly language. To learn the skill of debugging the software problems or bugs. To learn how to work followed the planned schedule, as well as the Gantt Chart. 4.0 Literature Review The first person that invented the first crude metal detector in 1881 was Alexander Graham Bell. After that, the metal detector concept has been kept on improving to become more advance and applicable in various areas. Basically, there are three technologies used in metal detectors. These three technologies are: I. Very Low Frequency (VLF) Technology II. Pulse Induction (PI) Technology III. Beat-Frequency Oscillation (BFO) Technology VLF is known as induction balance and it is also the most popular metal detector technology used nowadays. There are two distinct coils that used in a VLF metal detector, transmitter coil and receiver coil. The transmitter coil is the outer coil loop which is coiled with wire. Electricity is being sent along the wire and creates the electromagnetic field. The receiver coil is the inner coil loop which is also coiled with another wire. The receiver coil acts as an antenna to pick up and amplify the frequencies which come from the target metallic objects in the ground. The metal detector has the ability to determine approximately the deeper of the targeted buried object. This can be done by determine the strength of the magnetic field that the object generates. The concept is very simple: The stronger magnetic field will be detected if the metal detector is closer to the surface of the targeted object. Alternately, the further the object away from the metal detector, the weaker the magnetic field will be detected. The metal detector also can differential the types of metals. It is relied on a phenomenon called as phase shifting. The differences in timing between the frequencies of transmitter coil and the targeted object is called phase shift. For example, an object with high inductance will have a larger phase shift because it takes longer time to alter its magnetic field. However, an object with high resistance will have a small phase shift. The phase shift concept provided VLF based metal detector has the capability called discrimination. The metal detector used a pair of electronic circuits called phase demodulators to compare the phase shift of target object with the average of a particular type of metal to examine the metal class of the target object. The detector will then notifies user with audible tone or visual indicator of what class of the metal is most likely to be. The phase shift concept also allowed user to filter out (discriminate) the unwanted object above a certain phase-shi ft level. Pulse Induction (PI) technology is a less common form of the metal detector. PI metal detector uses only single coil as both transmitter and receiver, or using 2 or 3 coils work together. The metal detector sends powerful, short pulses of current through a coil of wire. This cause each pulse generates a brief magnetic field. The magnetic field will reverse polarity and collapses very suddenly after the pulse ends and causing a sharp electrical spike. After the spikes, a current called reflected pulse will run through another coil and this process will keep on repeating in very short time. The PI based metal detector works like echoes: If the metal detector is over a metallic object, an opposite magnetic field will create by the pulse in the object. After the collapsing of the pulses magnetic field, the reflected pulse will be generated, and thus the magnetic field of the object cause it take longer time for the reflected pulse to disappear absolutely. A sampling circuit is set to monitor the length of the reflected pulse. The circuit can determine if another magnetic field has caused the reflected pulse decay in longer time (usually a few microseconds) than normal, it will suspected that some metallic object is being interfering with it. Usually the sampling circuit is connected to a device called integrator. This integrator can read the received signal from sampling circuit amplifies and converts the signal to direct current (DC). This DCs voltage is connected to an audio circuit which used to indicate the user that targeted object has been detected. This function is almost similar to the VLF based metal detector. PI based metal detector is not as good as VLF based metal detector in discrimination due to the limitation of reflected pulse length of various metals are difficult to separated. However, PI detector is very useful to detect object in areas that have highly conductive material such as salt-water exploration. In addition, PI detector has the advantage that can detect metal much deeper in the ground than other systems. Beat-frequency oscillator (BFO) technology is the most basic way that used to detect metal. There are 2 coils of wire in BFO detector. A large coil is in the serarch head and the smaller coil is located inside the control box. Both coils are connected to an oscillator that generates thousands of pulses of current per second. The frequency of the pulses is slightly offset between two coils. When the search head passes over a metal object, the objects magnetic field will interferes with the frequency of the radio waves which generated by the search head coil. After that, the frequency will deviates from the frequency of the coil in the control box and cause the audible beats change in duration and tone. The BFO detector is sold in low cost compare to other technologies detector, however, the accuracy and the level of control are not provided. Although there are 3 different of technologies used in metal detector, the basic concept of metal detector can be simplify as using the coil of wire to detect the magnetic field of the underground metal. Hence send a feedback signal to main circuit or micro-controller to process it. Those metal detectors have various types of function and advance performance however; most of them are manually controlled by human. This project is basically applied the technology of metal detector into a more automation field instead of using human control, but not improving of the performance of any market products. 5.0 Design Methodology In order to complete the project in time, I have separated the whole project progress into several parts. The project development progress is shown in the flowchart form: Planning Literature research Literature Review in background knowledge of metal detector. Information of hardware/components gathering Software learning Components purchasing Hardware constructing (Prototyping) Testing/Experiments Writing software (Programming) Modify Prototypes Software improving Testing Troubleshooting/Debugging Final Assembling Project Completed 6.0 Research and Competitive Analysis The hardware part of smart metal detector consists of inputs and outputs. The input parts included: obstacle sensor and metal detector circuit. The output parts included: H-bridge driver, DC motors and buzzer. A micro-controller is used to interconnect and control the operations among the hardware components. It receives input signals from different inputs and gives the instruction to the outputs based on the situation. The micro-controller will only execute the program that stored inside the memory. Micro-controller works as the brain of the Smart Metal detector. It gets the feedback signal from the sensors/detectors then sending signal to control the condition of the H-Bridge driver and turn on the buzzer once metal is detected. Obstacle Sensor to detect obstacle that blocking in front of the mobile detector to avoid collision happened. Metal detector used to detect the underground metal/mine. The metal detector circuit is uses the coil/inductor to detect the magnetic field of the underground metal. When the coil/inductor cuts the magnetic field of the targeted metal, it will send a feedback signal to the micro-controller. LCD Display can have a better looks and more powerful in showing message instead of using LEDs or Seven-Segments display. It displays the message in the form of alphabet or numbers. So, user will have a better understanding in reading the alphabet message compared to just light on some LEDs. Buzzer/Alarm acts an alarm to warn/inform user that something has happened to the metal detector such as mine has been detected. H-Bridge driver and DC motors used to control the direction of DC motors for different condition such as move forward, stop moving and turning. The DC motors are used to rotate the wheels of the mobile metal detector. 8.0 Software Flow Chart The programming code is written to interconnect the input hardware and the output hardware. The received signal form inputs will be process in the microcontroller and thus send out the react instruction to the output parts. The PIC assembly language is used in this project. The programs of the basically project can be separated into 3 main parts: Main routine of moving. Obstacle avoidance. Metal detected. The estimated cost of this project is to prepare a fund which enables us to control the project expenses. For this project, a sum of RM 615 will be allocated to fund the entire project including the hardware and software parts. The cost of the project can be reduced to a certain amount by doing market research and comparing the cost among the vendors. In addition, compare different type of metal detector and obstacle sensor also needed to reduce the project cost. Another alternative is to get second-hand or used goods in order to minimize the expenditure. Besides this, daily wages must also take into consideration. Considering 400 hours will be utilized to accomplish this project and RM 5 per hour will be paid. Yet another RM 150 is allocated to fund the resources fee such as the electricity and petrol usage. Hence, the overhead cost for this entire project will be charged at RM 2765. 11.0 Risk Assessment and Management To complete this project, a few risks that might affect the progress of the project have been drawn out as prevention is better than cure. If there is no other alternative plan has been made or planned now, then it will definitely leave a bad impact to us if this risk does happen. Firstly, in order to make this project a success, intensive learning of assembly language through reference book and Subject EN0318 Embedded Systems Advanced Digital System Design is crucial because I am lack in PIC knowledge and it is new to me and it posts a risk to me. 12.0 Conclusion and Recommendation Now just a beginning stage of the project, I have provided a clear view of the objectives and aims of metal detector project and i will complete the entire task stated step by step by following the project planning time. My project planning has stated clearly through the Gantt chart as well as the critical path analysis. The entire research and development job has been done throughout this semester but it still in the early stage the final project. Hence, more information from supervisor, reference book and internet needed. I can increase my knowledge level by workout with the research activity and this may help me to boost up my project to quality completion. In addition, found that many interested features and ideas can be added on to the project. But the insufficient time, knowledge and financial problems have restricted me to achieve those extra features. However, if possible I will try my best to achieve it. The extra features are: Measuring of the deeper of the underground metal Password is required to activate the metal detector Robot arm added to the mobile metal detector As a conclusion, this project smart metal detector may give me experience as an equipment and product engineer with excellent technical and management skills with moral values and bring future benefits to me as an engineer. 13.0 References [1] http://travel.howstuffworks.com/airport-security.htm [1] http://www.losttreasure.com/auction/APViewInCat.asp?ID=7 [2] http://inventors.about.com/library/inventors/blmetal_detector.htm [3] http://home.howstuffworks.com/metal-detector1.htm [4] http://www.microchip.com

Top Down Listening Activities

Top Down Listening Activities Listening skill is a part of learning English language you must practice for improving your listening over time. The teaching listening skill is the most difficult. because the students are acquired every time and lots of practice. It is not learning in my class. What is the best Strategies for learning Listening skills. There are many activities of listening for my students. I try to tell my students you should be more hearer and be able apply Strategies to listening skills such as, watching the news on the television, listening a news on the radio or listening news from an English radio station , talking about the news with a friend ,get a film and listen to speech . It is one way communication I cannot check all understanding. The two way communications are the students focus on a teacher or native speaker. I would like to suggest a teaching Listening Strategies because Listening Strategies are activities that help understand and remember of listening. I help my students develop a listening skill with a Bottom up and Top down strategies. Top-down listening activities Do you ever get your students to predict the content of a listening activity beforehand, maybe using information about the topic or situation, pictures, or key words? If so, you are already helping them to develop their top-down processing skills, by encouraging them to use their knowledge of the topic to help them understand the content. This is an essential skill given that, in a real-life listening situation, even advanced learners are likely to come across some unknown vocabulary. By using their knowledge of context and co-text, they should either be able to guess the meaning of the unknown word, or understand the general idea without getting distracted by it. Other examples of common top-down listening activities include putting a series of pictures or sequence of events in order, listening to conversations and identifying where they take place, reading information about a topic then listening to find whether or not the same points are mentioned, or inferring the relationships between the people involved. Mary Underwood (1989). In my opinion, it is the best way for teaching listening English skills. I teach a Top down listening skills which I produce the following pictures. The topic : so, what are you going to do now? Firstly, I give them a question. Then listening to the dialogues. After that choose the correct sentences. Finally, my students present in the classroom. The Effectiveness: The students have to be able to hear what the other person is saying and easy to understand in the listening because they try just on only the main idea that they want to know from the question I gave. Like, they have the purpose on listening in each topic. Summary, Listening is one is way in communicative so if we listen in the right way is the best way to understanding what we are hearing. Listening teaching is them very important for student so teach them how to listen in the correct method step by step I think it is a good activity for listening because it is a guide for listening. my student like Top-down listening activities. I teach a Top down listening skill with a song. I give the information to guide for the teaching. The teaching listening skill from a song .There are many thinks in the song for example, vocabulary ,tense and a sentence. It is a challenge for my teaching and this one need innovation and creative for my teaching English because it not boring There are four stages for teach of song. The first, the pre listening. I tell my students they dont worry that they understand every word they hare. In the sentence you must understand for some word and I make sure my students know what they are listening for before I start the song. First, I explain they should concentrate only information they need. Next, I give a question to check my student comprehension of the details. Then, I check for any word that my students may not know. Finally, I select a song it isnt a difficult and not a long. While listening. There are three stages. The first , I play the tape of the song wall in your heart for my students in two time. The second, I tell my student take to note about people or place and what is happening in the song and what, when, why, where and how that they hear. The third, I divide my students in pair. Give a fill in the blanks to complete the song and my student listen again check and share their answers. Post listening, I tell my students to write a meaning and to make a list a new vocabulary of the wall in your heart song and compare their answers and discuss what they understood in the song. and practice a song. I open the song again and tell my students to call out stop when they hear the answers. I and my student sing a song WALL IN YOUR HEART together. The Effectiveness. My students have to be able hear what the song ,understand and happiness with a teaching listening skills. Summary, I am very happy for a teaching listening skills from a song. I saw my students happy and like strategies teaching listening skills of the song. Bottom-up listening activities The emphasis in EFL listening materials in recent years has been on developing top-down listening processes. There are good reasons for this given that learners need to be able to listen effectively even when faced with unfamiliar vocabulary or structures. However, if the learner understands very few words from the incoming signal, even knowledge about the context may not be sufficient for her to understand what is happening, and she can easily get lost. Of course, low-level learners may simply not have enough vocabulary or knowledge of the language yet, but most teachers will be familiar with the situation in which higher-level students fail to recognize known words in the stream of fast connected speech. Bottom-up listening activities can help learners to understand enough linguistic elements of what they hear to then be able to use their top-down skills to fill in the gaps. Underwood (1989). In my opinion, it is a one of a good strategies. I would like present a teaching for a bottom-up. Activity I I designed to help a remember the dividing between word an important bottom up a listening skill. I reads out number of a sentences and ark my students to write down how many words from a easy listening. A student asked to compare their answers in pairs before listening again to check. While listening they should write what they hear before remodeling the complete sentences. Some suitable sentences are : I am going to the market. What dose she do? What are you doing. Do you want some milk ? Can you tell me call? It is nice to meet you. May I help you. I paint picture of New York. They watch comedies He doesnt like it. What have you got ? Id better go soon. There isnt any coffee Let s have a party. The Effectiveness. My students have to be able hear what the listening are a sentence , understand and rebuilding a sentences. Summary, I think my students dont like a teaching listening skills from a bottom up strategies. Reflection Q1: How important is listening? My student just want to speak. My students give opinion Suprada said that : Listening is very important for learning language. When you unable listening you cannot success for conversation. Somchai said that : The listening is important in the learning. Q2: My student hate listening to recording. Is there an acceptable alternative such as reading the transcripts to them aloud. When I taught a listening skill. There are many problem to listening from the recording. I asks my students. Nattaveeranuch said that : I want to listen to the music. I like it because everybody enjoy with a song. Suriya said that : I like listen a news and a music from TV. Chanel Poramase said that : I like listen to native speaker. I like talking with AJ. David. I am very happy when he understand me. Q3: When I do a listening activity in class, the students get frustrated if they cant understand every word. How can discourage them from trying to do this? I would like to tell my student dont worry because it is the second language. You can try listen to a news or a music from radio for a few minute everyday. Q4: My students say that they like listening to songs, but I am not sure that this is a good idea. Should I let them, and, if so, is there an effective way of using song? There are many effective of using a song .My student know a new vocabulary and a sentence. Q5: My course book listening texts sound a bit stilted and unnatural. Is there a good reason for this, and is there a viable alternation? There are many alternation for example, Teaching from song , see the sound tact and a listen to native speaker. Q6: My student complain that they can understand recordings is the classroom, but that they have problems understanding real people when they talk to them. How can I help them with this? Active Listening Steps Make eye contact/Follow speaker Look the speaker in the eyes. When the speaker is addressing a large group (e.g., during a lecture or presentation), eye contact will not be possible. In this case, follow the speakers movements.   Summarize what the speaker is saying Summarize every few sentences by stating the main ideas. Take notes, if this is helpful. Make connections Link what you are hearing to what you already know. Ask and answer questions Check your understanding of what youre hearing by asking questions about what you are hearing. If you can answer the questions, you understand the material. If you cant answer the questions, you need to ask the speaker for help.

Atwoods Attention to Words in The Handmaids Tale Essay -- Margaret A

Atwood's Attention to Words in The Handmaid's Tale The Handmaids Tale illustrates that dictatorship can be established by creating a state of fear once language controls are instituted. As a tradition to dystopian novels, Atwood has drawn much attention to the meaning of words and the significance of names, as well as the prohibition for women to read or write, in order to portray Gilead as a successful totalitarian state. Atwood is trying to make the point that in a dystopian world, language can be the power. The meaning of names is a central focus of the novel, because names define people. Their worth and functions are summarized by the names. To some extent, the names also discourage originality. This occurs especially to the Handmaids, whose names all begin with the prefix â€Å"Of†, plus their commanders names, forming names such as Offred, Ofglen, and Ofwarren. This act taken by the Gileadian state totally objectifies the Handmaids. They no longer have a status in the society, and instead they become possessive items of the commanders. In the case of Offred, she does not mention her real name throughout the entire novel. In fact, Offred is probably numbed by the reality that she doesn’t even want to mention her real name, as she once said, â€Å"I must forget about my secret name and all ways back. My name is Offred now, and here is where I live.† (p.185) As a result, she is often perceived as an imaginary figure. In a way, she has already lost her original identity, that we are unable to trace her in the future. Here, Atwood is trying to draw the attention that stripping people’s names may as well result in stripping their individuality. Furthermore, she has created a system of titles to oppress wome... ... has tried to warn the readers that there would be a genuine consequence if language is exploited. What Atwood is trying to promote to the readers is that words aren’t just words. Language is incredibly powerful for getting people to not look at the reality of things, or for making things to be more emotional than they need to be. Renaming can certainly be used to create a state of fear through distinctive classification. More importantly, it can significantly dehumanize people and take away their identities. Other than that, religious influences also allow the government to control the society psychologically. After all, language is an extremely important device in The Handmaids Tale. A good understanding of how language functions in the novel allows us to become aware of how a totalitarian regime can maintain its power through the control of language.

Age Discrimination in Employment Essay -- Public Policy

There has always been some â€Å"ism† that social movements have fought against throughout America’s history, and the issue of â€Å"ageism† was finally addressed in The Age Discrimination in Employment Act. Ageism can be defined as prejudiced beliefs, attitudes, and behaviors pertaining to older adults. To understand the ADEA fully, a brief history of age discrimination is useful to comprehend the Structural Level of this bill. Discrimination based on age was not a large issue until the beginning of the 20th century, mainly because it was a tacit form of discrimination. For the most part, people worked until they were at an age where they did not feel useful, and for the rest of their lives their families would take care of them. Industrialization brought in a new era which introduced unions, and new guidelines were created as to how long someone should stay in a position. Over time, age discrimination became an integrated feature of the modern industrial economy; ageism was even associated with the progress of American capitalism. The issue of age based discrimination received some attention in the early part of the 20th Century, but was not recognized as a social problem until around World War II. The wartime economy considerably increased the demand for labor, and the number of men aged 65 and older in the workforce jumped by 75% (U.S. Census, 1975). The increased need for workers helped merge women into the workplace, and proved that older adults were proficient and agreeable to modern employment. Policy makers became concerned about the presence and pervasiveness of age centered discrimination because of the large amount of older workers employed at this time in history which made the problem more obvious. The United States emerged... ...tion in Employment Act and the Vocational Rehabilitation Act: A Proposed Consolidation." Labor Law Journal 31.1 (1980): 13-26. Print. Mitchell, Charles. "Retaliation Lawsuits Held Applicable For Federal Employees under The Age Discrimination In Employment Act: A Victory For Older Federal Workers The Supreme Court's Decision In Gomez-Perez V. Potter, Postmaster General." Review of Public Personnel Administration 29.1 (2009): 89-94. Print. Rothenberg, Jessica, and Gardner, Daniel. "Protecting Older Workers: The Failure Of The Age Discrimination In Employment Act Of 1967." Journal of Sociology & Social Welfare 38.1 2011: 9-30. Print. Werner, Herbert D., and Martha W. Dewhurst. "The Age Discrimination In Employment Act Amendments Of 1978 And Their Effect On Collective Bargaining." Labor Law Journal 30.8 (1979): 477-482. Business Source Premier. Web. 1 Nov. 2011.

Canon in D Major

Canon in D Major I’m listening to Canon in D major by Johann Pachelbel; played by the London Symphony Orchestra who are from London, England. They’re all professional adult musicians; they're very good, in tune and together. The piece is unique and very famous. It’s Johann Pachelbel’s most famous piece, most often played at weddings. The piece is in 4/4 time and in D major. It has a slow tempo, smooth rhythm, and long, full bowing. They’re bowing sounds like it’s always together in each section; like they’re all going in the same direction.Dynamics stay about the same throughout the piece; in piano/mezzo piano. It starts in piano. Sometimes it’s in mezzoforte but it doesn’t sound like it gets louder than that, except for the nice, loud, and strong ending. As far as the intonation of the piece, it gets softer as the notes are longer/slower (whole and half notes) and then slowly crescendos as the notes are shorter/faster (q uarter and eighth/sixteenth notes). The melody is always louder than the other parts.The articulation and the intonation are very consistent and similar with the melody being louder than the other parts and the crescendos into faster parts and then the decrescendos into slower, even smoother parts. I like this piece a lot, it’s very pretty and I want to learn how to play it. I really like how sometimes it’s all in unison and sometimes every section has a different part. I also really like how it’s smooth and slow at some parts and then faster but still smooth at other parts. I really love how all of the parts harmonize together perfectly. http://www. youtube. com/watch? v=s3RRQypEf4I=related

At risk youths Essay

In the given topical analysis we will be exploring the issue of â€Å"At risk youths†. The developmental procedure to this debate will follow a thorough logical unfolding. Commencing with what exactly is regarded or categorized as â€Å"At risk† merely to follow onto a breaking down of †¢ At risk youth’s classification not merely belonging to one social background but, covering different social rooting. †¢ An identification of the similar relevancies between these different groups classified as â€Å"At risk† status. †¢ What the retrospective view would be from a ground breaking opposition to this thesis. †¢ Statement back up, in terms of media and public evidence which allows temporal placement of the issues in a historical context onto present time. †¢ Reinforcement to the philosophical context of the overall paper in serious terms. What exactly, can we classify â€Å"At risk youths as being? â€Å" Who are they? †, â€Å" Where do they come form? †. At risk youths provene and stem form all walks of society. The rich and the poor. One time they could be pin pointed as appurtenant to the less affluent social classes, now it is a different case scenario. At risk youths have flowed into all social classes due to the inability of society to break through different social boundaries. For instance, we have the boundaries between living expectations in terms of monetary expenditure and social development, immigration, taxation or, what is better regarded as a faster pace of living. The government bringing in more refugee immigrants has brought about a state in which taxations have to be raised in order to meet immigrant’s needs, in terms of benefits reliance. An increase in benefits reliance has brought about increased taxation. Increased taxation has meant longer working hours. As taxation rises, inflation rises, bringing the consumer market beyond the reach of the targeted customer. Longer working hours has brought about the disruption of the family nucleus, leaving youths with no identity foundation and the substitution of this with internet chat rooms , creating a higher risk of crime related incidences ( Rape, murder, youth abduction) all springing from the deficiency of time required to distill social values in youths. Looking at things from an opposing perspective it is easy to see that opposition to this thesis would mostly stem form the given view that increased social funds thanks to higher taxes has allowed further expenditure in the field of education, after school recreational forums or leisure activities for youths in which to promulgate free hours and positively influence their mental sphere. Hence, families indeed are working longer hours but, replacements are been put in place in order to address youths freedom towards positive engagements which equally stimulate them and place a clear perspective of what is right and wrong social behavior. Also aided by the view they are subconsciously absorbing, of it being wrong to remain in and idle not employed status rather than being fully employed. Here we have two objective sided to the argument of what the composition of â€Å"At risk youths† is. But, in terms of historical background, what exactly was the periscopic difference in the situation? As stated at the outset, â€Å"At risk youths† could be easily defined. They belonged to one class. Starting with the less affluent middle class downwards. The reason youths were regarded as at risk, was due to the underlying fact that they lived in houses with poor sanitation or often due to lack of funds, youths were placed in minefield to work. In historical terms, mothers were identified as being the heart of the family, the core; they were in charge of ordaining social values in their children and addressing them towards a positive upbringing. Social youth crime rates sharply re-enforce this perspective. Today, social values have disintegrated themselves. Women and men are engaged shoulder to shoulder, face to face in a battle of the sexes. A man is no longer required to â€Å"Bring the bread home†. The battle, in breaking it even between sexes, has led to the neglect of the family nucleus or certain anchoring of focus for youths. There is nobody to act as a constant ramp of positive social flow or influence. Youths are left stranded in an abyss, looking to one another for anchor or to stay afloat, they are slowly having their thread unwound and as a replacement they look to negative influences such as constant bombardment of television with violent crime scenes, murders or mere brain washing. Motherly substitutes. Materialism has become the centre of what youths see as a secure, good future, they lack any spiritual or inwards inspiration to make them stable individuals. All of this can be clearly seen as having a psychological effect on youths reflected in the correlation of youth crimes. At present no direct solution has been envisaged, in countries like the United Kingdom there has been an implementation of increased police patrolling and armed officers patrolling streets but, no direct analysis and modification of the deeper cause and effect. Parents are afraid of chastising children and youths due to the direct threat of social services interference and Government legislations disallowing all forms of chastisement. Without a decrease in taxation or a future market collapse, without a break even in equal sex payments and treatments women are going to be mentally forced to relinquish the position of the core of the family and youths are going to lack forever more a central foundation. Competitiveness replaces family, substitutes these with a world where materialism and comfort is seen as the only sole objective, and, at any cost. Youths will continue to lack to worsen by the day until they spiral out of control. What needs to be done to control this and monitor it? The only way we can monitor this progressive detrimental development is through the formation of a central bode correlated to the monitoring of youth progress solely. Monitoring their social background and analyzing what youth offenders or the different classes of ‘At risk have in common†. Gradually an entire body of evidence can be gathered in order to implement further legislations or coerce the Government or further institutional bodies into taking action at a ministerial or local level. The youth of today, of tomorrow is the world leader of tomorrow, representing people or generations to come who will lead the world ahead, they will create the future. If they have no stability , if we make this entire body â€Å" At risk†, what type of future is being created, what type of minds are being shaped for the future, what type of ideas are being instilled in the Youths, to carry into a new world generation?. An identification of the problem amongst Youths has to be found today, and a solution has to be found to this social issue before it spirals out of control and beyond remedy. SOURCES, DAILY TELEGRAPH NEWSPAPER SOCIETY TODAY, MICHAEL PIEN BLACKWELL 2006.

American History Essay

United States realized they could not fight both Japan and Germany at once. Thus it was decided to concentrate the bulk of their efforts on fighting Hitler in Europe, while maintaining a defensive position in the Pacific until Hitler was defeated. The American army’s first ground action was fighting alongside the British and Australian armies in North Africa, this was important ground as it gave access to the Suez Canal which was one of two crucial trade links that Britain relied on throughout the war, along with the Atlantic. By May 1943, the British 8th Army had expelled the Germans from North Africa and the Allies controlled this vital link until the end of the war. The American navy also played an active role in the Atlantic protecting the convoys bringing vital American war material to Britain. Americans lost 19,000 men during the Battle with the German, duing which. Over 70% of all bombs dropped on Germany occurred after this date. Germany was flattened, with the country physically and emotionally rumbled. On 30 April 1945, with Berlin completely overrun with Russian forces and his country in tatters, Adolf Hitler committed suicide. The war with Germany was over in 8 May 1945, following its unconditional surrender to the Allied forces. From a modest contribution in troops at the beginning of the campaign in Europe, by the end of the war approximately 66% of all allied divisions in Western Europe were American. The first years of the war against Japan was largely a defensive battle with the United States Navy attempting to prevent the Japanese Navy from asserting dominance of the Pacific region commitment to defeating Hitler in Europe. Initially, Japan won the majority of its battles . It defeated and created military bases in Guam, Thailand, Malaya, Hong Kong, Papua New Guinea, Indonesia and Burma. This was important for Japan, as it had only 10% of the homeland industrial production capacity of the United States. In June 1942, the United States Navy had broken the Japanese communication codes which allowed it to strategically position its ships in order to deliver a comprehensive defeat to the Japanese Navy. They began fighting towards China where they build an airbase suitable to commence bombing of mainland Japan with its B-29 Superfortress fleet.. During this period, they triggered what would become their most comprehensive victory in the entire war. The American Navy emerged victorious after at one point being stretched to almost breaking point with almost complete destruction of the Japanese Navy. The decision to use nuclear weapons to end the conflict has been one of the most controversial decisions of the war with supporters of the use of the bombs argue that an invasion would have cost enormous numbers of lives. The American forces poised for an invasion of the Japanese mainland, to force the Japanese into unconditional surrender. The first bomb was dropped on Hiroshima on August 6, 1945, unexpected by the Japanese. The second bomb was dropped on Nagasaki on August 9. On August 15, 1945, the Japanese surrendered unconditionally and the war was over, avoiding a bloody invasion. The United States emerged as one of the two dominant superpowers after World War II and on December 4, 1945, the U. S. began its participation in the United Nations (UN), which marked a turn away from the traditional isolationism of the U. S. and toward more international involvement. The post-war era in the United States marked the beginning of the Cold War, in which the United States and the Soviet Union attempted to expand their influence at the expense of the other. The resulted to a series of conflicts during this period including the Korean War and the tense nuclear showdown of the Cuban Missile Crisis. Within the United States, the Cold War prompted concerns about Communist influence, and also resulted in government efforts to encourage math and science toward efforts like the space race. John F. Kennedy in 1960 was elected President, and brought a new life and vigor to the atmosphere of the White House. During his time, the Cold War reached its height with the Cuban Missile Crisis in 1962. But was assassinated in Dallas, Texas, on November 22, 1963. At the same time, racism across the United States was increasingly challenged by the growing Civil Rights movement and African American leaders such as Martin Luther King, Jr. In the 1960s, Jim Crow laws that legalized racial segregation between Whites and Blacks came to an end. United States entered the Vietnam War, under President Lyndon Johnson’s and in the early 1970s, Johnson’s successor, President Richard Nixon. The war had cost the lives of 58,000 American troops and millions of Vietnamese. When Mikhail Gorbachev came to power in Moscow, many conservative Republicans were dubious of the friendship between him and Reagan. He tried to save Communism in Russia first by ending the expensive arms race with America. Communism finally collapsed in Russia in 1991, ending the US-Soviet Cold War After the fall of the Soviet Union, the United States emerged as the world’s sole superpower and continued to involve itself in military action overseas, including the 1991 Gulf War. After his election in 1992, President Bill Clinton oversaw the longest economic expansion in American history, a side effect of the digital revolution and new business opportunities. In 1993, Ramzi Yousef an Islamic terrorist, planted explosives in the underground of One World Trade Center killing six people and injuring thousands, in what would become the beginning of an age of terrorism. This was followed, by a terrorist bombing of the years later in 1995 in Oklahoma City that killed 168 people and injured over 800. Islamic terrorism, of the September 11, 2001 attacks in which Islamic extremists hijacked four transcontinental airliners and intentionally crashed two of them into the twin towers at the World Trade Center and one into the Pentagon. The passengers on the fourth plane, United Airlines Flight 93, revolted causing the plane to crash into a field in Somerset County, PA. Evidence suggested that a terrorist group, al-Qaeda was responsible for the attacks. Other calamities have continued affecting like Hurricane Katrina that flooded parts of the city of New Orleans and heavily damaged other areas of the gulf coast. Rising oil prices in 2006 saw Americans become conscious of the nation’s extreme dependence on steady supplies of inexpensive petroleum for energy, with President Bush admitting a U. S. addiction to oil. This poses a serious economic disruption, should oil producing countries interrupt the flow, given the instability in the Middle East and other oil-producing regions of the world. Alternative energy sources, like ethanol to wind power and solar power, received more capital funding. Bibliography Bailey, Thomas A. , Cohen. Elizabeth and David M. Kennedy. 2006. The American Pageant: A History of the Republic (12th Ed). New York. John A. Garraty and Eric Foner. 1991. The Reader’s Companion to American History. Hodgson, Godfrey. United States History. London: Macmillan. Pauline Maier. 2003. Inventing America: A History of the States from 1865. Newyork.