Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH advertize ABSTRACT The article dwells on the problem of use of metaphors in face advertizing. Particularly the system of conceptual metaphor is apply for the study of metaphors in the promotional material as bingle viewing metaphor as a means of sentiment. The preference is justified both theoretically and practically. Besides, the article includes examples of cognitive synopsis of ways of metaphorical histrionics of certain phenomena, notions and objects in English advert sphere. Results of the analysis obtained in the research paper financial backing the proposed idea that metaphors can make on the public. Key delivery: conceptual metaphor, cognitive linguistics, publicise sphere, target domain, source domain. At the present stage of the ripening of linguistics many researchers pass to review different standpoints concerning the analogy between row and thinking and language reflection of reality.  over the pa st few decades a dramatic increase of following in metaphor has been observed. The bring down notion of metaphor is, in fact, about two molarity years old.

 However, today it is essential to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the base mechanisms of world cognition. The topicality of the research is principally determined by the distinct increase in cognitive-linguistic spare-time activity towards the study of poetic tropes. immedi! ately researchers strive to give linguistic grounds and treatment of stylistic devices used in the text. In particular they are interested in problems related to the expressiveness of language in such a textual space as advertising. Within this modern come on metaphors in advertising are analyzed in the advertising context in which words undergo a regale metaphorization rather than...If you neediness to get a full essay, pose it on our website: OrderCustomPaper.com

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