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Harvard work Review 0 1,.... ....... . . DO~l· nt IIEI ~ denomination www.hbr.org dodging and the net income by Michael E. Porter include with this full-text Harvard Business Review article: 1 Article epitome The psyche in Brief-the core theme The Idea in Practice-putting the idea to work 2 Strategy and the Internet 20 only Reading A list of related materials, with annotations to guide promote exploration of the articles ideas and applications Product 6358 I&n.roB~M~ I OnPoint~ Strategy and the Internet Does the Internet rejoin established rules about strategy obsolete? To the contrary, it makes them more merry than ever. Why? The Internet weakens industries profitability, as rivals compete on determine alone. And it no longer provides proprietary advantages, as virtu ally all companies now go for the THE INTERNETS INFLUENCE The Internet unchewablely infiuences industry structure and sustainable emulous a dvan- them. For example, the Walgreens drugstore chain provides on-line prescription or- dering. Because 90% of customers who order over the Web prefer to pick up their tage.

Industry structure derives from the basic forces of competition: adversary competitor; entry barriers for new competitors; the threat prescriptions at a store, Walgreens brickand-mortar trade benefits. Web. The Internet is no more than a tool-albeit a powerful one-that layabout support or damage your firms strategiC positioning. The anchor to victimization it most effectively? Integrate Internet initiatives into your compan ys boilers suit strategy and operations so ! thatthey 1) complement, rather than cannibalize, your established competitive approaches and 2) create systemic advantages that your competitors By integrating virtual and somatogenetic activities to compensate for the Internets perfor- of diversify offerings; and the bargaining power of suppliers, channels, and buyers. How does the Internet cloak these forces? Its an...If you want to ca-ca a full essay, order it on our website: OrderCustomPaper.com

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