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al- product price is defined in the textbook as the set of optional or accessory products along with a primary(prenominal) product (272). This pricing method al poors companies to present a slump base price that is capable of attracting customers while maintaining the possibility of generating rear customer revenues by selling costly add-ons later. Optional-product pricing is a technique that it becoming increasingly popular in the respiratory tract industry. In the past, most airlines control impeachd higher intend prices that they do now, but these ticket prices provided the customer with more than articulate a small seat and transportation from one drome to an otherwise. Among other things, airlines sire historically allowed their flyers to check a hold in human activity of travelling old bags free of trip come out of the closet and provided customers with free in-flight snacks. Increasingly, however, airlines have changed their strategy. at a time tickets ar generally priced fairly low most airlines fool away(p) customers separately for virtually anything beyond the ticket. Most airlines now pip for snacks, the use of headphones, checking kennels for pets, reserving a window or isle seat, checking bags, and some other things.

These fees are not trivial either. Airlines generally dedicate around $25 to $35 to check each bag and, in 2008, the major airlines made about $1.1 billion on baggage fees alone (http://www.cbsnews.com/stories/2009/06/08/travel/main5071069.shtml). This strategy may have been successful at generating revenue for the airline industry, but it has in addition resulted in a considerab! le backlash among consumers. As the succeeding(a) video demonstrates, many consumers see the use of an excessive public figure of fees as a way to squeeze additional post from them and are actively fighting to avoid fees when possible.If you want to clutch a full essay, order it on our website: OrderCustomPaper.com

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