KfC Pest Analysis Essay

Political FactorsThe political brokers includes the giving medication policies as KFC being a external company, but they have to obey the policies of the Government laid by the government of Pakistan, the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in establish to associate this kind of business. The other major chemical element is the pricing policies. KFC affirm & design its price policies keeping in view the income & income distribution of the pile living in the country. Thats why all the coursees are the target area market of KFC. And the most great factor is the political instability. As in Pakistan, there are political crises faced by the government, these greatly coin the business of KFC.Economical FactorsThe economic factors includes the income of the people, KFC is going to target. Income is an important economical factor of the KFC. This factor decides which class KFC is going to target. In the early meter of KFC, they were counseling on the upper class but they after some time changed their strategies and started to target the mass market by introducing some different kinds of meals and carrys through with(predicate) which we can say that they target the middle & the upper level as well. The consumption de sozzledor of the people plays an important role. KFC also estimated the consumption behavior of the people, their liking and disliking and make decision accordingly. Payment method is an important factor in the economical factor of the KFC. They deem the behavior of the regarding the payment methods of the people. They check whether the gives money in the form of cash or plastic money.Socio-culture FactorsThe brotherly/Cultural Factors includes the Social Class, as it is discussed earlier that KFC target all the class including the upper class, upper middle and lower middle class etcetera Al though the culture of KFC from where they come is entirely different but they have choose the Pakistani culture as they had to pay heed the people living in Pakistan having entirely different culture from other areas. And it has not only adopt the Pakistani culture but also the Religion as well. They offer Halal foods to the customers,which is the symbol that they adopted the Muslim religion strategies as they had to serve in the Muslim country, to the Muslim customers.Technological FactorsThe technological factors include the thou of change at a fast level. Pace of change mean rate of change. KFC has strategy to introduce new technology whenever they think that it is a time to introduce new technology. Research & Development is also an important factor in the Technological factor. KFC always support the work of investigate & development in order to introduce the new technology. Capital make-up means stock of machinery. KFC has a stock of machinery in order to run its business activities. In other words KFC has a good quantity of Capital Formation.